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href=\"https:\/\/www.maruweb.co.jp\/solution\/china-webmarketing\/media\/%E3%80%90wechat%E5%85%AC%E5%BC%8F%E3%82%A2%E3%82%AB%E3%82%A6%E3%83%B3%E3%83%88%E9%81%8B%E5%96%B6%E8%A1%93%E3%81%9D%E3%81%AE%EF%BC%91%E3%80%91%E9%81%8B%E5%96%B6%E9%96%8B%E5%A7%8B%E5%89%8D%E3%81%AB.html\"><\/p>\n<div class=\"lkc-card\">\n<div class=\"lkc-info\"><img decoding=\"async\" class=\"lkc-favicon\" src=\"https:\/\/www.google.com\/s2\/favicons?domain=www.maruweb.co.jp\/solution\/china-webmarketing\/media\" alt=\"\" width=16 height=16 \/><\/p>\n<div class=\"lkc-domain\">\u4e2d\u56fd\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30ce\u30fc\u30c8 By\u30de\u30eb\u30a6\u30a7\u30d6<\/div>\n<div class=\"lkc-date\">2020.11.02<\/div>\n<\/div>\n<div class=\"lkc-content\">\n<figure class=\"lkc-thumbnail\"><img decoding=\"async\" class=\"lkc-thumbnail-img\" src=\"\/\/www.maruweb.co.jp\/solution\/china-webmarketing\/media\/wp-content\/uploads\/2020\/10\/wechat_lession1.png.jpg\" alt=\"\" \/><\/figure>\n<div class=\"lkc-title\">\n<div class=\"lkc-title-text\">\u3010Wechat\u516c\u5f0f\u30a2\u30ab\u30a6\u30f3\u30c8\u904b\u55b6\u8853\u305d\u306e\uff11\u3011\u904b\u55b6\u958b\u59cb\u524d\u306b\u77e5\u3063\u3066\u304a\u304f\u3079\u304d\u30d4\u30f3\u30dd\u30a4\u30f3\u30c8\u30a2&#8230;<\/div>\n<\/div>\n<div class=\"lkc-url\">https:\/\/www.maruweb.co.jp\/solution\/china-webmarketing\/media\/\u3010wechat\u516c\u5f0f\u30a2\u30ab\u30a6\u30f3\u30c8\u904b\u55b6\u8853\u305d\u306e\uff11\u3011\u904b\u55b6\u958b\u59cb\u524d\u306b.html<\/div>\n<div 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class=\"clear\"><\/div>\n<\/div>\n<p><\/a><\/div>\n<\/div>\n<div class=\"linkcard\">\n<div class=\"lkc-internal-wrap\"><a class=\"lkc-link no_icon\" href=\"https:\/\/www.maruweb.co.jp\/solution\/china-webmarketing\/media\/%E3%80%90wechat%E5%85%AC%E5%BC%8F%E3%82%A2%E3%82%AB%E3%82%A6%E3%83%B3%E3%83%88%E9%81%8B%E5%96%B6%E8%A1%93%E3%81%9D%E3%81%AE%EF%BC%92%E3%80%91%E3%82%A2%E3%82%AB%E3%82%A6%E3%83%B3%E3%83%88%E4%BA%8B.html\"><\/p>\n<div class=\"lkc-card\">\n<div class=\"lkc-info\"><img decoding=\"async\" class=\"lkc-favicon\" src=\"https:\/\/www.google.com\/s2\/favicons?domain=www.maruweb.co.jp\/solution\/china-webmarketing\/media\" alt=\"\" width=16 height=16 \/><\/p>\n<div class=\"lkc-domain\">\u4e2d\u56fd\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30ce\u30fc\u30c8 By\u30de\u30eb\u30a6\u30a7\u30d6<\/div>\n<div class=\"lkc-date\">2020.11.09<\/div>\n<\/div>\n<div class=\"lkc-content\">\n<figure class=\"lkc-thumbnail\"><img decoding=\"async\" class=\"lkc-thumbnail-img\" src=\"\/\/www.maruweb.co.jp\/solution\/china-webmarketing\/media\/wp-content\/uploads\/2020\/11\/wechat_lession2.jpg\" alt=\"\" \/><\/figure>\n<div class=\"lkc-title\">\n<div class=\"lkc-title-text\">\u3010WeChat\u516c\u5f0f\u30a2\u30ab\u30a6\u30f3\u30c8\u904b\u55b6\u8853\u305d\u306e\uff12\u3011\u30a2\u30ab\u30a6\u30f3\u30c8\u4e8b\u524d\u6e96\u5099\u304b\u3089\u30b3\u30f3\u30c6\u30f3\u30c4\u4f5c\u6210\u307e\u3067&#8230;<\/div>\n<\/div>\n<div class=\"lkc-url\">https:\/\/www.maruweb.co.jp\/solution\/china-webmarketing\/media\/\u3010wechat\u516c\u5f0f\u30a2\u30ab\u30a6\u30f3\u30c8\u904b\u55b6\u8853\u305d\u306e\uff12\u3011\u30a2\u30ab\u30a6\u30f3\u30c8\u4e8b.html<\/div>\n<div 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class=\"clear\"><\/div>\n<\/div>\n<p><\/a><\/div>\n<\/div>\n<div class=\"linkcard\">\n<div class=\"lkc-internal-wrap\"><a class=\"lkc-link no_icon\" href=\"https:\/\/www.maruweb.co.jp\/solution\/china-webmarketing\/media\/%E3%80%90wechat%E5%85%AC%E5%BC%8F%E3%82%A2%E3%82%AB%E3%82%A6%E3%83%B3%E3%83%88%E9%81%8B%E5%96%B6%E8%A1%93%E3%81%9D%E3%81%AE%EF%BC%93%E3%80%91%E8%A8%98%E4%BA%8B%E9%96%B2%E8%A6%A7%E6%95%B0%E5%A2%97.html\"><\/p>\n<div class=\"lkc-card\">\n<div class=\"lkc-info\"><img decoding=\"async\" class=\"lkc-favicon\" src=\"https:\/\/www.google.com\/s2\/favicons?domain=www.maruweb.co.jp\/solution\/china-webmarketing\/media\" alt=\"\" width=16 height=16 \/><\/p>\n<div class=\"lkc-domain\">\u4e2d\u56fd\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30ce\u30fc\u30c8 By\u30de\u30eb\u30a6\u30a7\u30d6<\/div>\n<div class=\"lkc-date\">2020.11.16<\/div>\n<\/div>\n<div class=\"lkc-content\">\n<figure class=\"lkc-thumbnail\"><img decoding=\"async\" class=\"lkc-thumbnail-img\" src=\"\/\/www.maruweb.co.jp\/solution\/china-webmarketing\/media\/wp-content\/uploads\/2020\/11\/wechat_lession3.jpg\" alt=\"\" \/><\/figure>\n<div class=\"lkc-title\">\n<div class=\"lkc-title-text\">\u3010WeChat\u516c\u5f0f\u30a2\u30ab\u30a6\u30f3\u30c8\u904b\u55b6\u8853\u305d\u306e\uff13\u3011\u8a18\u4e8b\u95b2\u89a7\u6570\u5897\u52a0\u306e\u601d\u8003\u3001\u5b9f\u8df5\u3059\u3079\u304d\u30c6\u30af\u30cb\u30c3&#8230;<\/div>\n<\/div>\n<div class=\"lkc-url\">https:\/\/www.maruweb.co.jp\/solution\/china-webmarketing\/media\/\u3010wechat\u516c\u5f0f\u30a2\u30ab\u30a6\u30f3\u30c8\u904b\u55b6\u8853\u305d\u306e\uff13\u3011\u8a18\u4e8b\u95b2\u89a7\u6570\u5897.html<\/div>\n<div class=\"lkc-excerpt\">\u3053\u3061\u3089\u306e\u30b7\u30ea\u30fc\u30ba\u8a18\u4e8b\u306fWeChat\u516c\u5f0f\u30a2\u30ab\u30a6\u30f3\u30c8\u3092\u59cb\u3081\u305f\u3044\u4f01\u696d\u3001\u500b\u4eba\u306e\u65b9\u306b\u958b\u8a2d\u304b\u3089\u5b9f\u7e3e\u304c\u51fa\u308b\u307e\u3067\u306e\u6d41\u308c\u304a\u3088\u3073\u6539\u5584\u70b9\u3084\u6ce8\u610f\u70b9\u3092\u307e\u3068\u3081\u3066\u89e3\u8aac\u3057\u3066\u304a\u308a\u307e\u3059\u3002\u524d\u56de\u8a18\u4e8b\u4f5c\u6210\u307e\u3067\u304a\u8a71\u3057\u307e\u3057\u305f\u304c\u3001\u8a18\u4e8b\u3092\u91cf\u7523\u3057\u3066\u3068\u306b\u304b\u304f\u66f8\u3051\u3068\u3044\u3046\u98a8\u6f6e\u306b\u306a\u3063\u3066\u306a\u3044\u3067\u3057\u3087\u3046\u304b\u3002\u8a18\u4e8b\u3092\u51fa\u3059\u3053\u3068\u304c\u76ee\u7684\u3067\u306f\u306a\u304f\u591a\u304f\u306e\u4eba\u306b\u898b\u3066\u3082\u3089\u3063\u3066\u8cfc\u5165\u3084\u30d6\u30e9\u30f3\u30c7\u30a3\u30f3\u30b0\u306eKPI\u306b\u3064\u306a\u304c\u308b\u306e\u304c\u771f\u306e\u76ee\u7684\u3067\u3059\u3002\u8a18\u4e8b\u3092\u898b\u3066\u3082\u3089\u3048\u305f\u304b\u304d\u3061\u3093\u3068\u8a55\u4fa1\u3055\u308c\u305f\u307b\u3046\u304c\u554f\u984c\u304c\u3069\u3053\u306b\u3042\u308b\u306e\u304b\u7406\u89e3\u3057\u3001\u6539\u5584\u3057\u3084\u3059\u304f\u306a\u308a\u307e\u3059\u3002\u4eca\u56de\u306f\u3044\u304b\u306b\u591a\u304f\u306e\u4eba\u306b\u8a18\u4e8b\u3092\u9732\u51fa\u3057\u3066\u3044\u304f\u306e\u304b\u306b\u3064\u3044\u3066\u624b\u6cd5\u3092\u8a73\u3057\u304f&#8230;<\/div>\n<\/div>\n<div class=\"clear\"><\/div>\n<\/div>\n<p><\/a><\/div>\n<\/div>\n<h2 id=\"rtoc-2\" >\u81ea\u793e\u306b\u95a2\u5fc3\u3092\u6301\u3064\u30e6\u30fc\u30b6\u30fc\u306b\u30a2\u30d7\u30ed\u30fc\u30c1<\/h2>\n<p>\u516c\u5f0f\u904b\u7528\u524d\u306e\u6e96\u5099\u6bb5\u968e\u306b\u5fc5\u8981\u306a\u30da\u30eb\u30bd\u30ca\u8a2d\u5b9a\u3001\u30b7\u30a7\u30a2\u62e1\u6563\u529b\u3092\u6301\u3064\u30b3\u30f3\u30c6\u30f3\u30c4\u306e\u8003\u6848\u3001WeChat\u5185SEO\u5185\u90e8\u65bd\u7b56\u3068\u5916\u90e8\u65bd\u7b56\u3092\u99c6\u4f7f\u3057\u3066\u3082\u3042\u3093\u307e\u308a\u52b9\u679c\u304c\u3067\u306a\u3051\u308c\u3070\u3001\u5225\u306e\u65bd\u7b56\u3092\u7df4\u3063\u3066\u8a66\u884c\u932f\u8aa4\u3092\u3057\u306a\u304c\u3089\u3001\u7a4d\u6975\u7684\u306bWeChat\u5e83\u544a\u3092\u691c\u8a0e\u3057\u3066\u3082\u640d\u306f\u3042\u308a\u307e\u305b\u3093\u3002<br \/>\n\u305d\u3053\u3067\u3001\u4eca\u56deWeChat\u5e83\u544a\u306e\u57fa\u790e\u77e5\u8b58\u3067\u3042\u308b\u5e83\u544a\u30bf\u30a4\u30d7\u3001\u8ab2\u91d1\u306e\u4ed5\u7d44\u307f\u306b\u3064\u3044\u3066\u3054\u7d39\u4ecb\u3057\u305f\u3044\u3068\u601d\u3044\u307e\u3059\u3002<\/p>\n<h3 id=\"rtoc-3\" >WeChat\u5e83\u544a\u30bf\u30a4\u30d7<\/h3>\n<p>WeChat\u5e83\u544a\u30bf\u30a4\u30d7\u306f\u5927\u67a0\u3067\u4e8c\u3064\u5206\u3051\u3089\u308c\u3066\u3044\u307e\u3059\u3002<\/p>\n<ol>\n<li>\u30e2\u30fc\u30e1\u30f3\u30c4\u5e83\u544a<\/li>\n<li>\u516c\u5f0f\u30a2\u30ab\u30a6\u30f3\u30c8\u5e83\u544a<\/li>\n<\/ol>\n<h4>\u30e2\u30fc\u30e1\u30f3\u30c4\u5e83\u544a<\/h4>\n<p>WeChat\u306b\u306f\u53cb\u9054\u540c\u58eb\u306e\u6295\u7a3f\u5185\u5bb9\u3092\u30c1\u30a7\u30c3\u30af\u3059\u308b\u30bf\u30a4\u30e0\u30e9\u30a4\u30f3\u306e\u3053\u3068\u3092\u300c\u30e2\u30fc\u30e1\u30f3\u30c4\u300d\u3068\u3044\u3046\u753b\u9762\u304c\u3042\u308a\u307e\u3059\u3002\u6bce\u65e57.8\u5104\u4eba\u304c\u30e2\u30fc\u30e1\u30f3\u30c4\u3092\u30c1\u30a7\u30c3\u30af\u3057\u3066\u3044\u308b\u3068\u516c\u5f0f\u767a\u8868\u3055\u308c\u305f\u3053\u3068\u304b\u3089\u3059\u308b\u3068\u3001\u30e2\u30fc\u30e1\u30f3\u30c4\u3060\u3051\u3067\u306f\u5e83\u544a\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u3068\u3057\u3066\u5341\u5206\u306b\u5229\u7528\u3067\u304d\u308b\u4fa1\u5024\u304c\u5b58\u5728\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n<p>\u5e83\u544a\u8868\u793a\u306f\u53cb\u9054\u306e\u6295\u7a3f\u3068\u9177\u4f3c\u3057\u3066\u3044\u308b\u30c7\u30b6\u30a4\u30f3\u304c\u53d6\u3089\u308c\u3066\u3044\u308b\u306e\u3067\u3001\u30af\u30ea\u30c3\u30af\u7387\u306f\u65ad\u30c8\u30c4\u9ad8\u3044\u3068\u3044\u3046\u30e1\u30ea\u30c3\u30c8\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n<p><span style=\"font-size: 12px;\">\u25bc\u30e2\u30fc\u30e1\u30f3\u30c4\u5e83\u544a\u8868\u793a\u4f8b<\/span><br \/>\n<img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-1217\" src=\"https:\/\/www.maruweb.co.jp\/solution\/china-webmarketing\/media\/wp-content\/uploads\/2021\/09\/moments_ad.jpg\" alt=\"WeChat\u30e2\u30fc\u30e1\u30f3\u30c4\u5e83\u544a\" width=\"218\" height=\"264\" \/><\/p>\n<h4>\u516c\u5f0f\u30a2\u30ab\u30a6\u30f3\u30c8\u5e83\u544a<\/h4>\n<p>WeChat\u306b\u767b\u9332\u3057\u305f\u516c\u5f0f\u30a2\u30ab\u30a6\u30f3\u30c8\u304b\u3089\u914d\u4fe1\u3057\u3066\u3044\u308b\u8a18\u4e8b\u306b\u3001\u5e83\u544a\u3092\u63b2\u8f09\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u308b\u5e83\u544a\u30bf\u30a4\u30d7\u3067\u3059\u3002\u516c\u5f0f\u30a2\u30ab\u30a6\u30f3\u30c8\u306e\u5229\u7528\u30e6\u30fc\u30b6\u30fc\u306f3.6\u5104\u4eba\u524d\u5f8c\u3068\u306a\u3063\u3066\u3044\u307e\u3059\u3002<br \/>\n\u95b2\u89a7\u3059\u308b\u30e6\u30fc\u30b6\u30fc\u6bcd\u6570\u304c\u5c11\u306a\u304f\u306a\u308b\u3082\u306e\u306e\u3001\u8a18\u4e8b\u5185\u5bb9\u306b\u5408\u308f\u305b\u305f\u5e83\u544a\u8868\u793a\u304c\u53ef\u80fd\u306b\u3057\u3066\u304f\u308c\u308b\u5e83\u544a\u30a2\u30eb\u30b4\u30ea\u30ba\u30e0\u306f\u30e2\u30fc\u30e1\u30f3\u30c4\u5e83\u544a\u3068\u7570\u3063\u3066\u3044\u307e\u3059\u3002<\/p>\n<p>\u3069\u306e\u516c\u5f0f\u30a2\u30ab\u30a6\u30f3\u30c8\u304b\u3089\u914d\u4fe1\u3059\u308b\u304b\u5e83\u544a\u4e3b\u304b\u3089\u9078\u3076\u3053\u3068\u304c\u3067\u304d\u307e\u305b\u3093\u304c\u3001\u904e\u53bb\u306e\u5e83\u544a\u914d\u4fe1\u5b9f\u7e3e\u304b\u3089AI\u3067\u5224\u65ad\u3057\u3066\u5e83\u544a\u3092\u914d\u4fe1\u3057\u3066\u3044\u304f\u4ed5\u7d44\u307f\u3067\u3059\u3002<\/p>\n<p><span style=\"font-size: 12px;\">\u25bc\u30e2\u30fc\u30e1\u30f3\u30c4\u5e83\u544a\u8868\u793a\u4f8b<br \/>\n<img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-1218\" src=\"https:\/\/www.maruweb.co.jp\/solution\/china-webmarketing\/media\/wp-content\/uploads\/2021\/09\/official_account_ad.jpg\" alt=\"WeChat\u516c\u5f0f\u30a2\u30ab\u30a6\u30f3\u30c8\u5e83\u544a\" width=\"211\" height=\"363\" \/><\/span><\/p>\n<h3 id=\"rtoc-4\" >\u8ab2\u91d1\u306e\u4ed5\u7d44\u307f<\/h3>\n<p>\u5e83\u544a\u62c5\u5f53\u306a\u3089\u3001CPM\uff08\u30a4\u30f3\u30d7\u30ec\u30c3\u30b7\u30e7\u30f3\u8ab2\u91d1\uff09\u304a\u3088\u3073CPC\uff08\u30af\u30ea\u30c3\u30af\u8ab2\u91d1\uff09\u306a\u3069\u306e\u5165\u672d\u30bf\u30a4\u30d7\u3092\u3088\u304f\u8033\u306b\u3057\u3066\u3044\u308b\u3068\u601d\u3044\u307e\u3059\u304c\u3001WeChat\u5e83\u544a\u306a\u3089\u3001CPM\u30fbCPC\u306e\u8ab2\u91d1\u65b9\u6cd5\u4ee5\u5916CPS\uff08Cost Per Schedule\uff09\u304c\u63a1\u7528\u3055\u308c\u3066\u3044\u307e\u3059\u3002<\/p>\n<p><span style=\"font-size: 12px;\">\u25bc\u5e83\u544a\u30bf\u30a4\u30d7\u5225\u5bfe\u5fdc\u8ab2\u91d1\u30e2\u30fc\u30c9\u4e00\u89a7<\/span><\/p>\n<table style=\"border-collapse: collapse; width: 100%; height: 72px;\" border=\"1\">\n<tbody>\n<tr style=\"height: 24px;\">\n<td style=\"width: 50%; height: 24px;\">\u5e83\u544a\u30bf\u30a4\u30d7<\/td>\n<td style=\"width: 50%; height: 24px;\">\u5bfe\u5fdc\u8ab2\u91d1\u30e2\u30fc\u30c9<\/td>\n<\/tr>\n<tr style=\"height: 24px;\">\n<td style=\"width: 50%; height: 24px;\">\u30e2\u30fc\u30e1\u30f3\u30c4\u5e83\u544a<\/td>\n<td style=\"width: 50%; height: 24px;\">CPM\u3001CPS<span style=\"font-size: 10px;\">\uff08Cost Per Schedule\uff09<\/span><\/td>\n<\/tr>\n<tr style=\"height: 24px;\">\n<td style=\"width: 50%; height: 24px;\">\u516c\u5f0f\u30a2\u30ab\u30a6\u30f3\u30c8\u5e83\u544a<\/td>\n<td style=\"width: 50%; height: 24px;\">CPC\u3001CPM\u3001CPS<span style=\"font-size: 10px;\">\uff08Cost Per Schedule\uff09<\/span><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>&nbsp;<\/p>\n<h4>CPS\uff08Cost Per Schedule\uff09<\/h4>\n<p>\u3053\u3053\u306eCPS\u3068\u306f\u672a\u6765\u306e\u4e00\u5b9a\u671f\u9593\u5185\u306b\u5e83\u544a\u8868\u793a\u3092\u4e88\u7d04\u914d\u4fe1\u3057\u3001\u305d\u306e\u671f\u9593\u5185\u767a\u751f\u3057\u305f\u30a4\u30f3\u30d7\u30ec\u30c3\u30b7\u30e7\u30f3\u6570\u3067\u5e83\u544a\u8cbb\u7528\u3092\u7b97\u51fa\u3059\u308b\u30bf\u30a4\u30d7\u3067\u3059\u3002<br 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\/>\n\u516c\u5f0f\u30a2\u30ab\u30a6\u30f3\u30c8\u5e83\u544a\uff1a<strong>\u25c6\u4e88\u7d04\u53ef\u80fd\u671f\u9593\uff1a<\/strong>\u672a\u676528\u65e5\u4ee5\u5185<strong>\u25c6\u72ec\u5360\u914d\u4fe1\u671f\u9593\uff1a<\/strong>12\u6642\u9593\uff5e28\u65e5<\/p>\n<p>EC\u306b\u304a\u3044\u3066\u6700\u5927\u3068\u3044\u3048\u308b\u307b\u3069\u300c\u4e2d\u56fd\u72ec\u8eab\u306e\u65e511.11\u300d\u306e\u796d\u308a\u306b\u5411\u3051\u3066\u5e83\u544a\u3092\u72ec\u5360\u3057\u3066\u3044\u3063\u305f\u307b\u3046\u304c\u4e00\u3064\u306e\u5229\u7528\u30b7\u30fc\u30f3\u306b\u306a\u308b\u3057\u3087\u3046\u3002<\/p>\n<h4>CPM\uff08\u30a4\u30f3\u30d7\u30ec\u30c3\u30b7\u30e7\u30f3\u8ab2\u91d1\uff09\u304a\u3088\u3073CPC\uff08\u30af\u30ea\u30c3\u30af\u8ab2\u91d1\uff09<\/h4>\n<p>\u6642\u9593\u5e2f\u3084\u30a8\u30ea\u30a2\u3001\u30e6\u30fc\u30b6\u30fc\u8da3\u5473\u7b49\u306e\u6761\u4ef6\u306b\u5408\u81f4\u3057\u305f\u540c\u3058\u30bf\u30fc\u30b2\u30c3\u30c8\u306b\u8907\u6570\u306e\u5e83\u544a\u4e3b\u304b\u3089\u8ab0\u306e\u5e83\u544a\u3092\u8868\u793a\u3059\u308b\u304b\u5165\u672d\u5358\u4fa1\u306b\u3088\u3063\u3066\u512a\u5148\u5ea6\u3092\u4e26\u3079\u307e\u3059\u3002<br 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