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href=\"https:\/\/www.maruweb.co.jp\/solution\/china-webmarketing\/media\/%e4%b8%ad%e5%9b%bd%e3%82%bd%e3%83%bc%e3%82%b7%e3%83%a3%e3%83%ab%e3%82%b3%e3%83%9e%e3%83%bc%e3%82%b9%e3%81%ae%e3%83%91%e3%82%a4%e3%82%aa%e3%83%8b%e3%82%a2%ef%bc%91%e5%b9%b4%e3%81%a71%e5%84%84.html\">\u300c\uff11\u5e74\u30671\u5104\u30e6\u30fc\u30b6\u30fc\u3092\u7372\u5f97\u3057\u305f\u62fc\u591a\u591a\uff08Pinduoduo\uff09\u306e\u6210\u529f\u306e\u79d8\u5bc6\u3068\u306f\u300d\u306e\u8a18\u4e8b<\/a>\u3067\u8a73\u3057\u304f\u89e3\u8aac\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n<h3 id=\"rtoc-7\" >5. \u6296\u97f3\u96fb\u5546\uff08Douyin EC\uff09\u2014 \u30e9\u30a4\u30d6\u30b3\u30de\u30fc\u30b9\u306e\u4e3b\u6226\u5834<\/h3>\n<p>\u4e2d\u56fd\u7248TikTok\u306e\u6296\u97f3\u304c\u5c55\u958b\u3059\u308b\u30b3\u30f3\u30c6\u30f3\u30c4EC\u3067\u3001\u30b7\u30e7\u30fc\u30c8\u52d5\u753b\u30fb\u30e9\u30a4\u30d6\u914d\u4fe1\u304b\u3089\u305d\u306e\u307e\u307e\u8cfc\u5165\u3067\u304d\u308b\u8cfc\u8cb7\u4f53\u9a13\u3092\u6b66\u5668\u306b\u3001\u30b7\u30a7\u30a214.3%\uff082024\u5e74\uff09\u307e\u3067\u6025\u62e1\u5927\u3057\u305f\u300c4\u5f37\u300d\u306e\u4e00\u89d2\u3067\u3059\u3002KOL\/KOC\u306b\u3088\u308b\u30e9\u30a4\u30d6\u8ca9\u58f2\u306f\u7206\u767a\u529b\u304c\u3042\u308a\u3001618\u30fbW11\u3067\u3082\u7dcf\u5408EC3\u4f4d\u306e\u5b58\u5728\u611f\u3002\u6d77\u5916\u4f01\u696d\u306fDouyin EC Global\uff08\u6296\u97f3\u96fb\u5546\u5168\u7403\u8cfc\uff09\u7d4c\u7531\u3067\u53c2\u5165\u3067\u304d\u307e\u3059\u3002<\/p>\n<h3 id=\"rtoc-8\" >6. \u5feb\u624b\u96fb\u5546\uff08Kuaishou\uff09\u2014 \u5730\u65b9\u30fb\u5e38\u9023\u5ba2\u306b\u5f37\u3044\u30e9\u30a4\u30d6\u30b3\u30de\u30fc\u30b9<\/h3>\n<p>\u6296\u97f3\u3068\u4e26\u3076\u30b7\u30e7\u30fc\u30c8\u52d5\u753b\u5927\u624b\u30fb\u5feb\u624b\u306eEC\u90e8\u9580\u3067\u3059\u3002\u5730\u65b9\u90fd\u5e02\u306e\u30e6\u30fc\u30b6\u30fc\u3068\u3001\u914d\u4fe1\u8005\u3078\u306e\u5f37\u3044\u30d5\u30a1\u30f3\u30c0\u30e0\uff08\u300c\u8001\u9244\u300d\u6587\u5316\uff09\u306b\u3088\u308b\u9ad8\u3044\u30ea\u30d4\u30fc\u30c8\u7387\u304c\u7279\u5fb4\u3067\u3001\u30e9\u30a4\u30d6\u30b3\u30de\u30fc\u30b9\u3067\u306f\u6296\u97f3\u306b\u6b21\u3050\u898f\u6a21\u3092\u6301\u3061\u307e\u3059\u3002\u65e5\u7528\u54c1\u30fb\u98df\u54c1\u30fb\u30a2\u30d1\u30ec\u30eb\u306a\u3069\u751f\u6d3b\u5bc6\u7740\u578b\u306e\u5546\u6750\u3068\u76f8\u6027\u304c\u826f\u3044\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u3067\u3059\u3002<\/p>\n<h3 id=\"rtoc-9\" >7. \u5c0f\u7d05\u66f8\uff08RedNote \/ RED\uff09\u2014 \u53e3\u30b3\u30df\u304b\u3089\u8cb7\u3046\u30bd\u30fc\u30b7\u30e3\u30eb\u30b3\u30de\u30fc\u30b9<\/h3>\n<p>\u6708\u95933\u5104\u4eba\u8d85\u304c\u4f7f\u3046\u53e3\u30b3\u30dfSNS\u3067\u3001\u300c\u79cd\u8349\uff08\u53e3\u30b3\u30df\u3067\u6b32\u3057\u304f\u306a\u308b\uff09\u2192\u691c\u7d22\u2192\u8cfc\u5165\u300d\u304c\u30a2\u30d7\u30ea\u5185\u3067\u5b8c\u7d50\u3059\u308b\u30bd\u30fc\u30b7\u30e3\u30eb\u30b3\u30de\u30fc\u30b9\u3078\u9032\u5316\u3057\u307e\u3057\u305f\u30022026\u5e74\u306b\u306f\u8d8a\u5883EC\u51fa\u5e97\u306e\u6761\u4ef6\u304c\u7de9\u548c\uff08\u4fdd\u8a3c\u91d13,500\u7c73\u30c9\u30eb\u301c\u30fb\u624b\u6570\u65995%\uff09\u3055\u308c\u3001\u65e5\u672c\u4f01\u696d\u306e\u51fa\u5e97\u30cf\u30fc\u30c9\u30eb\u304c\u4e0b\u304c\u3063\u3066\u3044\u307e\u3059\u3002\u5316\u7ca7\u54c1\u30fb\u30d5\u30a1\u30c3\u30b7\u30e7\u30f3\u30fb\u30e9\u30a4\u30d5\u30b9\u30bf\u30a4\u30eb\u5546\u6750\u306b\u7279\u306b\u5f37\u3044\u5a92\u4f53\u3067\u3059\u3002<\/p>\n<h3 id=\"rtoc-10\" >8. \u552f\u54c1\u4f1a\uff08Vipshop\uff09\u2014 \u30d6\u30e9\u30f3\u30c9\u54c1\u306e\u30d5\u30e9\u30c3\u30b7\u30e5\u30bb\u30fc\u30eb\u5c02\u9580<\/h3>\n<p>\u30d6\u30e9\u30f3\u30c9\u54c1\u306e\u671f\u9593\u9650\u5b9a\u30bb\u30fc\u30eb\uff08\u30d5\u30e9\u30c3\u30b7\u30e5\u30bb\u30fc\u30eb\uff09\u306b\u7279\u5316\u3057\u305fB2C\u30b5\u30a4\u30c8\u3067\u3001\u30a2\u30d1\u30ec\u30eb\u30fb\u7f8e\u5bb9\u30ab\u30c6\u30b4\u30ea\u306e\u5973\u6027\u30e6\u30fc\u30b6\u30fc\u306b\u6839\u5f37\u3044\u4eba\u6c17\u304c\u3042\u308a\u307e\u3059\u3002\u5728\u5eab\u51e6\u5206\u3068\u65b0\u898f\u9867\u5ba2\u63a5\u70b9\u3092\u4e21\u7acb\u3067\u304d\u308b\u305f\u3081\u3001\u30d6\u30e9\u30f3\u30c9\u306e\u300c\u3082\u3046\u4e00\u3064\u306e\u8ca9\u8def\u300d\u3068\u3057\u3066\u4f7f\u308f\u308c\u308b\u306e\u304c\u5178\u578b\u3067\u3059\u3002<\/p>\n<h3 id=\"rtoc-11\" >9. 1688 \u2014 \u4ed5\u5165\u308c\u30fb\u5378\u306eB2B\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0<\/h3>\n<p>\u30a2\u30ea\u30d0\u30d0\u30b0\u30eb\u30fc\u30d7\u306eB2B\u5378\u30b5\u30a4\u30c8\u3067\u3001\u4e2d\u56fd\u56fd\u5185\u306e\u5de5\u5834\u30fb\u5378\u696d\u8005\u304b\u3089\u5c0f\u30ed\u30c3\u30c8\u4ed5\u5165\u308c\u304c\u3067\u304d\u307e\u3059\u3002\u6d88\u8cbb\u8005\u5411\u3051\u3067\u306f\u3042\u308a\u307e\u305b\u3093\u304c\u3001\u300c\u4e2d\u56fd\u306e\u901a\u8ca9\u300d\u3092\u8a9e\u308b\u4e0a\u3067\u5916\u305b\u306a\u3044\u5b58\u5728\u3067\u3001\u65e5\u672c\u306e\u7269\u8ca9\u4e8b\u696d\u8005\u304c\u4ed5\u5165\u308c\u5143\u3068\u3057\u3066\u4f7f\u3046\u30b1\u30fc\u30b9\u3082\u5897\u3048\u3066\u3044\u307e\u3059\u3002\u30bf\u30aa\u30d0\u30aa\u306e\u51fa\u54c1\u8005\u306e\u591a\u304f\u30821688\u304b\u3089\u4ed5\u5165\u308c\u3066\u3044\u307e\u3059\u3002<\/p>\n<h3 id=\"rtoc-12\" >10. \u7f8e\u56e3\u9583\u8cfc\uff08Meituan\uff09\u307b\u304b\u5373\u6642\u5c0f\u58f2 \u2014 30\u5206\u3067\u5c4a\u304f\u300c\u30af\u30a4\u30c3\u30af\u30b3\u30de\u30fc\u30b9\u300d<\/h3>\n<p>2026\u5e74\u306b\u6700\u3082\u4f38\u3073\u3066\u3044\u308b\u306e\u304c\u3001\u6ce8\u6587\u304b\u308930\u5206\u524d\u5f8c\u3067\u5c4a\u304f\u5373\u6642\u5c0f\u58f2\uff08\u30af\u30a4\u30c3\u30af\u30b3\u30de\u30fc\u30b9\uff09\u3067\u3059\u3002\u30c7\u30ea\u30d0\u30ea\u30fc\u6700\u5927\u624b\u30fb\u7f8e\u56e3\u306e\u300c\u7f8e\u56e3\u9583\u8cfc\u300d\u304c\u9996\u4f4d\u3067\u3001\u6dd8\u5b9d\u9583\u8cfc\u30fb\u4eac\u6771\u79d2\u9001\u304c\u8ffd\u3046\u69cb\u56f3\u30022026\u5e74\u306e618\u5546\u6226\u3067\u306f\u5373\u6642\u5c0f\u58f2\u306e\u58f2\u4e0a\u304c\u524d\u5e74\u6bd4+112.3%\u3068\u3001\u6210\u9577\u304c\u920d\u5316\u3057\u305f\u5f93\u6765\u578bEC\u3092\u5c3b\u76ee\u306b\u552f\u4e00\u306e\u9ad8\u6210\u9577\u5206\u91ce\u3068\u306a\u308a\u307e\u3057\u305f\u3002\u98f2\u6599\u30fb\u65e5\u7528\u54c1\u30fb\u5bb6\u96fb\u5c0f\u7269\u306a\u3069\u300c\u4eca\u3059\u3050\u6b32\u3057\u3044\u300d\u5546\u6750\u306e\u8ca9\u8def\u3068\u3057\u3066\u5b58\u5728\u611f\u3092\u5897\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n<h2 id=\"rtoc-13\" >10\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u6bd4\u8f03\u8868<\/h2>\n<table border=\"1\" cellspacing=\"0\" cellpadding=\"4\">\n<tbody>\n<tr>\n<th>\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0<\/th>\n<th>\u30e2\u30c7\u30eb<\/th>\n<th>\u898f\u6a21\u611f\uff08\u30b7\u30a7\u30a2\u7b49\uff09<\/th>\n<th>\u65e5\u672c\u4f01\u696d\u306e\u51fa\u5e97<\/th>\n<th>\u5411\u304f\u5546\u6750<\/th>\n<\/tr>\n<tr>\n<td><strong>\u6dd8\u5b9d<\/strong><\/td>\n<td>C2C\u30e2\u30fc\u30eb<\/td>\n<td>\u30a2\u30ea\u30d0\u30d0\u8a08 \u7d0440%<\/td>\n<td>\u25b3\uff08\u539f\u5247\u4e2d\u56fd\u6cd5\u4eba\uff09<\/td>\n<td>\u5e45\u5e83\u3044\uff08\u4f4e\u301c\u4e2d\u4fa1\u683c\uff09<\/td>\n<\/tr>\n<tr>\n<td><strong>\u5929\u732b<\/strong><\/td>\n<td>B2C\u30e2\u30fc\u30eb<\/td>\n<td>B2C\u9996\u4f4d<\/td>\n<td>\u25ce Tmall Global<\/td>\n<td>\u30d6\u30e9\u30f3\u30c9\u54c1\u5168\u822c<\/td>\n<\/tr>\n<tr>\n<td><strong>\u4eac\u6771<\/strong><\/td>\n<td>\u76f4\u8ca9+\u30e2\u30fc\u30eb<\/td>\n<td>\u7d0416.5%<\/td>\n<td>\u25ce JD Worldwide<\/td>\n<td>\u5bb6\u96fb\u30fb\u9ad8\u5358\u4fa1\u30fb\u7537\u6027\u5411\u3051<\/td>\n<\/tr>\n<tr>\n<td><strong>\u62fc\u591a\u591a<\/strong><\/td>\n<td>\u5171\u540c\u8cfc\u5165<\/td>\n<td>\u7d0416.4%<\/td>\n<td>\u25cb \u62fc\u591a\u591a\u6d77\u6dd8<\/td>\n<td>\u30b3\u30b9\u30d1\u578b\u30fb\u65e5\u7528\u54c1<\/td>\n<\/tr>\n<tr>\n<td><strong>\u6296\u97f3\u96fb\u5546<\/strong><\/td>\n<td>\u30b3\u30f3\u30c6\u30f3\u30c4EC<\/td>\n<td>14.3%\u219216%\u4e88\u6e2c<\/td>\n<td>\u25cb Douyin EC Global<\/td>\n<td>\u7f8e\u5bb9\u30fb\u98df\u54c1\u30fb\u30c8\u30ec\u30f3\u30c9\u54c1<\/td>\n<\/tr>\n<tr>\n<td><strong>\u5feb\u624b\u96fb\u5546<\/strong><\/td>\n<td>\u30b3\u30f3\u30c6\u30f3\u30c4EC<\/td>\n<td>\u30e9\u30a4\u30d6\u30b3\u30de\u30fc\u30b92\u756a\u624b<\/td>\n<td>\u25b3<\/td>\n<td>\u751f\u6d3b\u5bc6\u7740\u30fb\u5730\u65b9\u5411\u3051<\/td>\n<\/tr>\n<tr>\n<td><strong>\u5c0f\u7d05\u66f8<\/strong><\/td>\n<td>\u30bd\u30fc\u30b7\u30e3\u30eb\u30b3\u30de\u30fc\u30b9<\/td>\n<td>MAU3\u5104\u8d85<\/td>\n<td>\u25cb\uff082026\u5e74\u6761\u4ef6\u7de9\u548c\uff09<\/td>\n<td>\u5316\u7ca7\u54c1\u30fb\u30d5\u30a1\u30c3\u30b7\u30e7\u30f3<\/td>\n<\/tr>\n<tr>\n<td><strong>\u552f\u54c1\u4f1a<\/strong><\/td>\n<td>\u30d5\u30e9\u30c3\u30b7\u30e5\u30bb\u30fc\u30eb<\/td>\n<td>\u30a2\u30d1\u30ec\u30eb\u7279\u5316\u5927\u624b<\/td>\n<td>\u25cb<\/td>\n<td>\u30d6\u30e9\u30f3\u30c9\u30a2\u30d1\u30ec\u30eb\u30fb\u7f8e\u5bb9<\/td>\n<\/tr>\n<tr>\n<td><strong>1688<\/strong><\/td>\n<td>B2B\u5378<\/td>\n<td>\u4ed5\u5165\u308c\u6700\u5927\u624b<\/td>\n<td>\u2014\uff08\u4ed5\u5165\u308c\u5074\u3067\u5229\u7528\uff09<\/td>\n<td>\u5378\u30fb\u4ed5\u5165\u308c<\/td>\n<\/tr>\n<tr>\n<td><strong>\u7f8e\u56e3\u9583\u8cfc \u7b49<\/strong><\/td>\n<td>\u5373\u6642\u5c0f\u58f2<\/td>\n<td>618\u3067+112.3%<\/td>\n<td>\u25b3\uff08\u73fe\u5730\u6d41\u901a\u7d4c\u7531\uff09<\/td>\n<td>\u98f2\u6599\u30fb\u65e5\u7528\u54c1\u30fb\u5c0f\u7269\u5bb6\u96fb<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<h2 id=\"rtoc-14\" >\u65e5\u672c\u4f01\u696d\u304c\u4e2d\u56fd\u306e\u901a\u8ca9\u30b5\u30a4\u30c8\u306b\u51fa\u5e97\u3059\u308b\u306b\u306f<\/h2>\n<p>\u65e5\u672c\u4f01\u696d\u306e\u53c2\u5165\u30eb\u30fc\u30c8\u306f\u5927\u304d\u304f3\u3064\u3067\u3059\u3002<\/p>\n<ul>\n<li><strong>\u8d8a\u5883EC\u30e2\u30fc\u30eb\u3078\u306e\u51fa\u5e97<\/strong>: Tmall Global\u30fbJD Worldwide\u30fb\u62fc\u591a\u591a\u6d77\u6dd8\u30fbDouyin EC Global\u306a\u3069\u3002\u4e2d\u56fd\u6cd5\u4eba\u304c\u306a\u304f\u3066\u3082\u51fa\u5e97\u3067\u304d\u3001\u4fdd\u7a0e\u5009\u5eab\u307e\u305f\u306f\u65e5\u672c\u304b\u3089\u306e\u76f4\u9001\u3067\u8ca9\u58f2\u3057\u307e\u3059\u3002\u6cd5\u4eba\u767b\u8a18\u66f8\u985e\u30fb\u5546\u6a19\u767b\u9332\u8a3c\u30fb\u4e2d\u56fd\u8a9e\u306e\u5546\u54c1\u30da\u30fc\u30b8\u30fb\u4e2d\u56fd\u8a9e\u30ab\u30b9\u30bf\u30de\u30fc\u30b5\u30dd\u30fc\u30c8\u306e\u6e96\u5099\u304c\u5fc5\u8981\u3067\u3059\u3002<\/li>\n<li><strong>\u30bd\u30fc\u30b7\u30e3\u30eb\u30b3\u30de\u30fc\u30b9\u304b\u3089\u306e\u53c2\u5165<\/strong>: \u5c0f\u7d05\u66f8\u3084\u6296\u97f3\u3067\u516c\u5f0f\u30a2\u30ab\u30a6\u30f3\u30c8\u3092\u80b2\u3066\u3001\u53e3\u30b3\u30df\u30fb\u30e9\u30a4\u30d6\u914d\u4fe1\u3067\u8a8d\u77e5\u3068\u8ca9\u58f2\u3092\u540c\u6642\u306b\u4f5c\u308b\u65b9\u6cd5\u3002\u521d\u671f\u6295\u8cc7\u3092\u6291\u3048\u3066\u30c6\u30b9\u30c8\u8ca9\u58f2\u3057\u3084\u3059\u3044\u306e\u304c\u5229\u70b9\u3067\u3059\u3002<\/li>\n<li><strong>\u5e74\u9593\u5546\u6226\u3078\u306e\u53c2\u52a0<\/strong>: 6\u6708\u306e618\u5546\u6226\u306811\u6708\u306e\u72ec\u8eab\u306e\u65e5\uff08W11\uff09\u304c2\u5927\u5546\u6226\u3067\u3059\u3002618\u3067\u65b0\u898f\u9867\u5ba2\u3092\u7372\u5f97\u3057\u3001W11\u3067\u30ea\u30d4\u30fc\u30c8\u3055\u305b\u308b\u5e74\u9593\u8a2d\u8a08\u304c\u5b9a\u77f3\u3067\u3059\u3002618\u5546\u6226\u306f<a href=\"https:\/\/www.maruweb.co.jp\/solution\/china-webmarketing\/media\/%e4%b8%ad%e5%9b%bd%e5%90%91%e3%81%91%e8%b6%8a%e5%a2%83ec%e4%ba%8b%e6%a5%ad%e8%80%85%e5%bf%85%e8%a6%8b%ef%bc%81618%e5%95%86%e6%88%a6%e3%81%a8%e3%81%af.html\">618\u5546\u6226\u306e\u89e3\u8aac\u8a18\u4e8b<\/a>\u3001\u72ec\u8eab\u306e\u65e5\u306f<a 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